Here is an exmaple of the first campaign report I prepared for one of our clients. This gives an idea about the type of things that we did at this company, a top 20 comscore property for music and media. Let me assure you that it had all of the characteristics of a true Web.2.0 start-up in SanFrancisco – great VC, major ups and downs, hard work, doing things the world had never seen before, and more.
As Oracle acquired Siebel, I was asked to lead the marketing department through a business case/evaluation and implementation of Siebel’s marketing application as part of a 3 person team who would ultimately lead the business units through a worldwide CRM implementation. Here are a few slides that provide a very high level of the project and the marketing processes/functionality in scope.
Marketing operations was my final focus at Siebel.
My first three years at Siebel were spent in consulting and as a technical account manager focused on sales, call center, and analytics products. My knowledge of technology for enterprise software products went through the roof as I focused on telecommunications accounts and worked with MCI/Worldcomm, TELUS, Bellsouth, and more. While in consulting, I played various roles from managing beta programs to leading enterprise telecommunications order management functions.
Before my time was up, I ended up playing roles in direct marketing, launching Siebel email marketing, launching Siebel online community, and running an award-winnning marketing operations department of about 14 or 15 people. While at Siebel, I won the Siebel Circle award three times.
Here are some examples of work from Siebel:
Here are examples of various work that I was involved with while at Kinzan.
product marketing experience at unica
Here are two example white papers that I recently led/developed.
Here are several example case studies that I recently led/developed.
Here are example slides from a web seminar that I led/developed on marketing resource management.