product marketing experience at unica

Here are two example  white papers that I recently led/developed.

Here are several example case studies that I recently led/developed.

Here are example slides from a web seminar that I led/developed on marketing resource management.

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social media, video, and advertising experience at mevio/podshow

Here is an exmaple of the first campaign report I prepared for one of our clients.   This gives an idea about the type of things that we did at this company, a top 20 comscore property for music and media.  Let me assure you that it had all of the characteristics of a true Web.2.0 start-up in SanFrancisco – great VC, major ups and downs, hard work, doing things the world had never seen before, and more.

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marketing operations and CRM experience at oracle

As Oracle acquired Siebel, I was asked to lead the marketing department through a business case/evaluation and implementation of Siebel’s marketing application as part of a 3 person team who would ultimately lead the business units through a worldwide CRM implementation.  Here are a few slides that provide a very high level of the project and the marketing processes/functionality in scope.

View more presentations from adambloom.
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marketing operations and CRM experience at siebel

Marketing operations was my final focus at Siebel.

My first three years at Siebel were spent in consulting and as a technical account manager focused on sales, call center, and analytics products.  My knowledge of technology for enterprise software products went through the roof as I focused on telecommunications accounts and worked with MCI/Worldcomm, TELUS, Bellsouth, and more.  While in consulting, I played various roles from managing beta programs to leading enterprise telecommunications order management functions.

Before my time was up, I ended up playing roles in direct marketing, launching Siebel email marketing, launching Siebel online community, and running an award-winnning marketing operations department of about 14 or 15 people.  While at Siebel, I won the Siebel Circle award three times.

Here are some examples of work from Siebel:

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product marketing work at kinzan

Here are examples of various work that I was involved with while at Kinzan.

  • Avon was a key account, and I worked closely on the deal as “solution consultant” and worked directly with multiple partners.
  • The express product was an idea I had and was packaged/priced to help accelerate sales and shorten the time it took for prospects to become customers and references.
  • The application overview  and positioning/messaging were areas I worked on for the next generation product.
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